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Category: Uncategorized

How to Build a Strong Pinterest Profile for Your Food Business

Posted on November 24, 2018 in Uncategorized

Your food business needs to be on Pinterest. If you’re like most business owners, you probably think Pinterest and social media as a whole is a waste of time. Well it’s not.

If you don’t already know, Pinterest is the newest social site to hit the mainstream and it can be addictive. Most of the users are women, so if your product or service is marketed to women, you need to be on Pinterest now.

Before you get overwhelmed with yet another social media darling, take a few minutes to build yourself a strong Pinterest profile and a strategy for the best way to use it for your food business.

#1 Separate Your Personal Pinterest from Your Business Pinterest

You can have more than one Pinterest account. Simply send yourself an invitation so you can have a personal account and a business one. Do this as soon as possible because it takes a while for the team at Pinterest to send you the invite.

#2 Create a Username That Prospects and Customers Will Recognize

People will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. If you can’t get the exact name try adding “biz” to the end of the name. This will create continuity and make it easier for people to find you on any given site.

#3 Add an Image of Your Logo

Include an image of your logo if it is something people will recognize right away once they land on your Pinterest page. If you don’t have a logo you can create an image of the business name, use the header from your website, or even use a picture of your flagship product. If you’re a service provider or if there is a face to your business (like Martha or Rachel), upload a picture of that person. Just make sure that whatever you use, it is consistent through all social media websites.

#4 Your About Paragraph

Add a short description in your “About” page. Instead of listing your bio or a bunch of website addresses, keep it short and emphasize the benefits of your product or business. For example, if your food business is dedicated to gourmet party appetizers your bio might be as simple as “Gourmet appetizers delivered right to your door.” Or “The easy way to serve hand-crafted appetizers at your next party…in 20 minutes or less.”

#5 Add Follow Buttons

When you’re creating your profile you have the option to add:

· Your website

· Your Twitter profile

· Your Facebook profile

They’ll show up as buttons under your picture on your profile page. Fellow pinners can then click on any button and be taken to the respective site. Bonus: When you “pin” something you can click the Twitter button to tweet it or click the Facebook button and post your pin to Facebook in seconds!

As you’re creating boards for your food business, try to capitalize on a few branding tactics. For example, add keywords to your board’s names. For example, a few keywords to use in the food business can be: “gourmet food”, “quick and easy recipes” and “food gifts”.

Be sure to use related keywords for your specific business in the titles of your boards and also in the description section of what you pin and you will build a strong Pinterest profile in no time.

How To Clean Safely To Protect Your Food Business

Posted on November 8, 2018 in Uncategorized

Creating and sticking to an efficient cleaning schedule is important for any food business, not just because it makes the process of maintaining food hygiene standards easier, but because it also acts as a written record for the dreaded Environmental Health Officer (EHO) inspections. However, allocating tasks and completing them is only half the battle. It is vital that business owners make sure that every task is carried out regularly enough and most importantly, that it is done properly and safely.

Our Top 10 Safety Tips when Cleaning

  1. Before you start cleaning, make sure that food is safely stored out of the way and cannot be contaminated
  2. If you are cleaning a refrigerator, cold room or freezer, ensure that the food is kept at a safe temperature outside the danger zone
  3. Switch off and isolate electrical equipment, such as slicers, refrigerators, vending machines, processing machines with dry hands before you start to clean
  4. Ensure that you know how to use a cleaning chemical safely and always follow the manufacturer’s instructions
  5. Do not leave items to soak in disinfectant for longer than the manufacturer’s recommended contact time because bacteria may become resistant to the chemicals. Never leave them to soak overnight
  6. Wear protective clothing, such as rubber gloves and goggles, appropriate to the job
  7. Never mix chemicals together, they could explode, cause toxic fumes or burn your skin
  8. Work through the stages of cleaning in a way that does not spread dust or dirt, avoid being distracted in a way that puts you, other people or food at risk
  9. Clean and disinfect mops and cloths soon after use and leave them to dry in the air
  10. Always store chemicals, cleaning equipment away from food and only store chemicals in the original labelled containers designed for that purpose

It is important to remember that bacteria can be present on food that arrives at your business and if this is the case, these bacteria will remain present while the food is in storage. It is therefore essential that workspaces are as clean as possible to minimise the chance of such bacteria spreading. Keeping staff up to date with information and informing them of the risks and situations in which bacteria can multiply will give your business the best chance of maintaining a sufficiently hygienic and safe environment.

Cleaning should be considered as part of the job role for anyone who handles food, even in the smallest capacity. Because of this, all staff should be suitably trained for any cleaning tasks they will be expected to carry out so that they know exactly how to go about the process in a safe and reliable manner. As a business owner, if you are depending on your staff to carry out the necessary hygiene maintenance to run an effective food business, you need to be certain that each team member can be trusted to do things properly.

Cleaning should never be an afterthought in any food business and it should be given prominence within the daily routine. A slap dash wipe over surfaces does not mean that they are safe to work on and it won’t be considered as a genuine attempt to uphold Food Hygiene Legislation by any EHO.

How to Introduce Your Gourmet Food Business

Posted on October 22, 2018 in Uncategorized

It is most likely that you often invite your friends and relatives to keep sampling your best dishes because you love gourmet foods. People who love cooking so much are always doing this, but the best way to expose your dishes to people is by opening a food business.

To introduce as many people to your gourmet food business as much as possible, just invite as many of them as you can on the day you start producing the food and let them taste your cooking free of charge. You need not implore them to come and buy, but just tell them to feel free to serve themselves. That is how you will end up with loyal customers.

You could also go as a volunteer at a school function or a place like that where your cooking will be sampled by all. If you take time to make as many varieties as possible for such occasions, you will soon find parents and staff, asking about your dishes.

This will start landing you some invitations to serve at smaller functions, house warming or birthday parties. That is a good way to start acquiring a small customer base.

Another step to take is to attend as many house parties as possible and be sure to carry one of your favorite gourmet food items. As they begin to praise your dishes, you will be signing on customers without them knowing it.

Of course many people will begin to notice you and your kindness. It will win you many friends and as the social circle continues to widen, so will your list of future customers. You might also find that a few people will begin to buy from you.

If you care to join some community activities; like volunteer work in a church, school or social center, it will give you a good opportunity to meet more people and let them sample your food.

At first it will be expensive on you as you try to charge moderately for the food, but you must keep it up. To do this, you will need to do your shopping economically and serve just small portions which will not drain more of your money. Remember when one day the business starts to grow; will be a good time to recover your costs.

Carry with you some of your best dishes as you go to different functions, and your list of gourmet food items will continue to grow on people’s pallets. Soon they will start looking for you to sell to them.

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